The Problem
After the challenges that the team faced with the MVP1 augmented reality video conversation. The team decided to pivot the product to a more feasible version.
The idea was create the product around a GIF messaging user experience.
The Goal
The hight level goal was to bring the best messaging user experience enhanced by GIFs, and provide the best tools for GIFs messaging composing.
The Process
The first step was to adapt the current video message compose mechanics to a GIF message compose one, and make them coexist to test which user flow was more successful.
Once we carried out an exhausting testing process and validate our hypothesis, the team find that indeed the GIFs user flow was performing better than MVP1 for our product and decided to fully commit to this approach.
Discover
After a few experiments in which we made coexist MVP-1 (video message) and MVP-2 (Gif messages), we find that users were more willing to send GIFs than video messages.
Because of this discovery, the team decides to focus just on building our messaging experience around GIF messaging and build a set of innovative mechanics that facilitate this.
MVP-2 would be the first attempt for the team to build a final product fully focused on offering an end-to-end user experience.
Indentation
Interactions exploration
Some of the interactions and mechanics we test and explored
Click on the thumbnail to see a FramerJs + Giphy API to explore a ramdon GIF display mechanics
Design
Here is a peek of the final screen for the Android impelemtations
Project learnings
During our work on every piece of the MVP-2 we find out that the GIF concept improve retention and engagement numbers, and users were more prompt to enhance their message with GIF images, aside from the low resolution of the assets.
Also, we learn that the numbers of sent messages improve in comparison to the MVP-1 (video compose tool) numbers.